Diseño de Etiquetas | Namax Nutrientes
The project involved the evolution of the labeling system for Namax, a line of plant nutrients that already had an existing brand foundation. At Craneo Estudio, we approached the challenge by organizing and enhancing the current system, developing a clearer visual logic that improves product identification and supports consistent growth across both retail and digital environments. The proposal focused on creating a universe of illustrated characters —monkeys— assigned to each product, acting as the core differentiating element within the system. In addition, a specific color code was defined for each variant, reinforcing segmentation and improving the overall readability of the product line. This approach helped consolidate the range into a more cohesive and recognizable visual family. This resulted in a flexible and scalable system that combines an expressive visual language with clear communication, strengthening the brand’s identity and enhancing its presence at the point of sale.
